$29.1B
planned Valentine’s Day spending
Consumers were expected to spend a record $29.1 billion for Valentine’s Day in 2026.
Source: National Retail Federation, Valentine’s Day Spending Expected to Reach New Records, January 27, 2026Gift-Giving Reference
U.S. Gift-Giving Statistics and Trends
Current spending and shopping data for the occasions people use to show up for someone they love.
Last updated September 22, 2026
2026 Snapshot
What the latest numbers say about meaningful-gift occasions.
From Valentine’s Day to Mother’s Day and Father’s Day, people are still making room for gifts that feel personal. These figures bring together recent U.S. consumer spending data from primary sources, with a direct citation attached to every stat.
Use the links beside each figure to see the original report and its survey details.
The Numbers
Gift-giving at a glance
$38B
planned Mother’s Day spending
Mother’s Day spending was expected to reach a record $38 billion in 2026.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 2026$284.25
average Mother’s Day spend
Shoppers planned to spend an average of $284.25 on Mother’s Day gifts in 2026.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 2026$27.9B
planned Father’s Day spending
Father’s Day spending was expected to reach a record $27.9 billion in 2026.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 2026$226.58
average Father’s Day spend
Shoppers planned to spend an average of $226.58 for Father’s Day in 2026.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 202644%
prioritize a unique gift
Among Father’s Day shoppers, 44% said choosing something unique or different mattered most.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 202638%
plan to shop online
Online was the most popular Father’s Day shopping destination, with 38% of shoppers planning to buy there.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 202617.1%
of U.S. retail sales were online
E-commerce accounted for 17.1% of U.S. retail sales in the second quarter of 2026.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 19, 2026A Closer Look
Personal still matters.
The strongest occasion data is not only about total dollars. It also shows what people hope a gift will do. In the National Retail Federation’s 2026 Father’s Day survey, shoppers were more likely to prioritize a gift that feels unique or different than any other factor measured.
That is a useful reminder for anyone choosing a keepsake: the feeling behind the gift can matter as much as the calendar date. A short message, a shared memory, or a detail that fits their life now can turn a present into something they keep close.
Read the adult daughter gift guide →Sources and Method
How to use this page.
This page includes publicly available U.S. consumer data published in 2026 by the National Retail Federation and the U.S. Census Bureau. Each statistic keeps its original date and links directly to the source publication. The figures are updated when a source releases newer data.
- National Retail Federation, Valentine’s Day Spending Expected to Reach New RecordsJanuary 27, 2026
- National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 BillionApril 21, 2026
- National Retail Federation, Father’s Day Spending to Hit Record $27.9 BillionJune 10, 2026
- U.S. Census Bureau, Quarterly Retail E-Commerce SalesAugust 19, 2026
Cite this page
Cherished Moments Co. (2026). U.S. Gift-Giving Statistics and Trends. Retrieved September 22, 2026, from https://shop.cherishedmomentscompany.com/gift-giving-statistics.